5 WAYS TO STAY ON TOP OF DIGITAL MARKETING TRENDS

​Whether you are new to digital marketing, have worked a few freelance marketing positions, or have worked in marketing jobs for years, digital marketing is constantly changing and adapting and it’s important to stay up-to-date on the latest trends. In fact, if you don’t stay engaged with the latest digital marketing trends, your marketing campaigns will suffer and you may lose out on conversions and potential customers. Check out our expert digital marketing recruiters’ 5 ways to stay on top of digital marketing trends!

1. FOLLOW RELEVANT BLOGS

Marketing blogs offer a wealth of information and knowledge on emerging trends, best practices, and other relevant digital marketing news. Our digital marketing recruiters share their most highly recommended blogs to help you gain key marketing insights and stay ahead of the digital curve.  To  name a few, we recommend following these blogs:

  • Moz SEO Learning Center: Moz is perfect for digital marketing beginners through experts. They offer a “Beginner’s Guide to SEO” and a number of other free resources like marketing guides, video content, and online webinars. Additionally, you can utilize their analytic tools to explore your own metrics, keyword targets, and more!
  • HubSpot: HubSpot is a one-stop shop for digital marketing resources. If you’re just getting started with digital marketing, download HubSpot’s “Digital Marketing for Small Businesses” for free. They also have a number of different marketing guides based on your industry and company needs.
  • Neil Patel: If you’re not already familiar with Neil Patel, the New York Times bestselling author, get to know him! He offers step-by-step guides to digital marketing and has a huge collection of insightful blog posts and podcasts on everything from paid media, advertising, social media trends, and marketing jobs.  

2. NETWORK OUTSIDE OF YOUR COMPANY 

Digital marketing is not specific to one industry – it spans all industries and various techniques can be used to engage different markets. A great way of staying on top of digital marketing trends is to network with marketers across your industry and others. The main idea is to utilize networks outside of your own company so you can learn about new resources and strategies that are applicable to your marketing campaigns but are from an entirely different point of view. 

 Another way that we recommend expanding your marketing view is by attending networking events for digital marketers through websites like Eventbrite or Meetup. These initial steps will allow you to break out of your current bubble and interact with other digital marketer professionals across industries. For example, two intriguing webinars hosted in 2021 include Hootsuite’s “Putting Social Trends into Practice for 2021” and SEM Rush’s “SEO for Busy Bloggers 1 – Managing SEO Content Creation.” Networking with new contacts and attending digital marketing events can give you a fresh perspective on your current marketing challenges and help you better plan for the months ahead. 

3. ENGAGE WITH YOUR CLIENTS & CUSTOMERS 

When thinking about the latest digital marketing trends and how to improve your marketing strategies, don’t forget about your primary customers. Your customers interact with your marketing efforts and social media channels all the time – they are the audience you’ve already reached! Use this to your advantage. When speaking with clients or responding to customers on social media, really engage with them. Understand what they are looking for and what you could implement to better serve their needs. To do this, you should continually check and reply to social media posts and questions daily to stay up-to-date on their needs and how your customer base may be feeling. The customer’s insights are incredibly powerful when it comes to digital marketing, as they are the ones continually engaging with your content and using your services regularly.  

4. SIGN UP FOR DIGITAL MARKETING COURSES & MENTORSHIPS 

 Looking to learn a new skill set in digital marketing? Sign up for courses or mentorship programs designed for marketing jobs. HubSpot Academy offers free training and certifications in digital marketing. You can choose from inbound marketing, social media, or just individual lessons available on the HubSpot platform. Even better, HubSpot Academy consistently updates its courses and content to include the latest trends to ensure you’re being kept up to date with the latest industry trends. 

Additionally, you can sign up for digital marketing mentorship programs through AdWeek. These mentorships can be for growing professionals beginning their marketing careers, freelance digital marketers, or senior-level digital marketers – there’s something for everyone! Learn from mentors who are experts in digital marketing and allow yourself the opportunity to pick their brains about marketing strategies and how best to utilize digital marketing in your given field and/or industry. 

5. STAY ENGAGED ON SOCIAL MEDIA 

Social media is not only for your company’s marketing campaigns, it’s also a great place to learn about new digital marketing tools and resources. You can use platforms like LinkedIn to connect and engage with other marketing professionals and understand how they utilize the platform to gain key insights within the digital marketing space. 

Being active on platforms like Twitter, Facebook, and Instagram also allows you to follow other industry experts who can help you stay up-to-date on the current marketing techniques they are passionate about and have experienced success with. We also recommend following various companies across a number of industries to understand their social media marketing techniques and the impact it may have on the brand. Doing so can help you create a more impactful marketing strategy for your brand while keeping content up to date while following industry trends.   

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