Marketing trends come and go as businesses attempt to use new technology and react to market changes. Attention-grabbing contents aren’t enough anymore as brands must then connect meaningfully with the target market. They must also establish a reliable source of information and maintain those connections.
Overall, several interesting new digital innovations will affect how businesses connect with their audience.
1. Influencer Marketing
In 2022, influencer marketing is the most popular marketing tactic. This involves an influential person promoting a brand. Since an influencer can impact and sway their followers, you can start with celebrity endorsements.
In today’s digital age, niche social content creators may often provide greater value to brands as these people have devoted social media fans. It’s more necessary than ever to have representation in the advertising sector as this remains a challenging issue. Moreover, promoting inclusivity will guarantee the visibility of more audiences.
As influencer marketing grows in popularity, it’s important to note that certain groups are being left out. In influencer marketing, representation means appealing to more than just your target market’s needs. Your brand will be more desirable because of its inclusivity.
2. Shorter Video Content
The use of shorter videos is currently trending. The consistent popularity of Instagram stories proves that shorter video content creates a huge audience engagement. Certain platforms also strongly encourage users to keep their clips as brief as possible.
Longer videos saw more viewers abandoning them. While lengthy videos can provide customers with extensive information about a product, brand, or service, marketers discovered that short-form videos attract more reach.
3. Page Speed
One of the digital marketing strategy objectives is to drive traffic to your website. The conversion rate heavily depends on the visitor’s experience. The first factor is the page load speed. A slight delay in loading the webpage can cause visitors to close the tab.
Page speed affects both user experience and search engine ranking. So, make sure to constantly improve your website for a faster loading speed to keep up with the latest digital marketing trends.
4. Facebook Experiences
In addition to Facebook’s millions of active users, individuals increasingly seek experiences in smaller niche groups and subcultures.
Facebook is also a great place for providing personal connections. To strengthen relationships and build trust with businesses’ audiences, brands and enterprises should focus on the following key areas:
- Facebook Live: Livestreaming is as important as finished audio and videos. Live videos are still highly powerful and they allow you to interact with your audience in real-time.
- Facebook Group: Facebook Groups can help you attract new consumers and keep existing ones engaged with exclusive information, community, and support. You can create a group on Facebook that links to your page. Facebook launched new tools to make groups more comprehensive and appealing to both administrators and members. Among the new features include the ability to form free and paid subgroups, shops for selling products, and community fundraisers.
5. Artificial Intelligence
Keeping up with the technological trends might let you stay ahead of the competition as marketing increasingly uses artificial intelligence (AI). Additionally, this technology can assist you in forecasting the purchasing intentions of future clients. Marketers can use this information to create more tailored advertisements. For instance, an artificial intelligence-powered chatbot can recommend the most appropriate keywords for a product depending on the data provided by the user.
Companies in the retail, healthcare and banking industries currently employ AI in their marketing strategy. Among the most prominent AI applications in these businesses contain keyword suggestions. These methods will help identify customers who are most likely to buy a product.
6. Mobile-First Marketing
Mobile-first design is big in 2022 because most internet browsing needs a smartphone device, making this essential. Moreover, companies need to make their platforms accessible to everyone. They must also utilize Accelerated Mobile Page (AMP) format, which is mobile-friendly. This feature should include easy touchscreen navigation, reduced text, and collapsible menus. Among the various digital marketing trends, you may use this for better customer retention and conversions.
7. User Intent
User intent is a trend that’s here to stay. Most browsers try to interpret search queries and the information inquirers want to know. They also utilize powerful machine learning algorithms like Bidirectional Encoder Representations from Transformers (BERT) and Multitask Unified Model (MUM), designed to make the search engine ‘more human.’
While there are many Search Engine Optimization (SEO) trends, search intent is and will likely remain relevant.